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Customer Marketing Unilever is one of the major players on the global market for consumer It is the passion of our employees for success that makes us strong and gives We seek people who share our core values: As part of its development, Unilever Maghreb is recruiting for its subsidiary |
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Main Purpose |
The Customer
Marketing Assistant Manager is fully empowered for developing and implementing
the activation plan that supports the objectives of our brands and the customer
and Company volume delivery.
He / She
leads the development, execution of brand/category solutions & activities
for Customer/Channels based on fully integrated, shopper, customer and channel
insights
The Customer
Marketing Assistant Manager for MT channel is crucial in the excellent
implementation of the Categories’ strategies at the Customers in cooperation
with Sales Managers.
He/she
supports delivery by driving sales forecasting accuracy, gap closing
opportunities and volume plan (brand and channel level). He / She manages
logistics and supports the execution of promotional plan.
Customer Marketing Plan for MT channel:
• Build MT
channel customer marketing plans to deliver objectives as part of the brand
marketing planning process
• Ensure
integration of Customer Marketing plans with Brand Marketing Plan and Customer
Business Planning for MT channel
• Works with
category operations on brand standards as part of Customer Marketing plans
•
Communicate the customer’s marketing and business strategy to the brand teams
• Develops
360° communication programs for MT channel
Develop and
Implement MT Channel Activations:
• Develop
Strong MT activation based on shopper orientation
• Work with
Sales managers to ensure excellence in delivery of Business Plan
• Develop
strong relationships with MT customers at marketing and Activation level
• Work with
the brand managers to deliver MT activation plan efficiency and effectiveness
Monitor
execution of Promotional Plan:
• Ensures
all information is available to plan and execute promotions in MT channel
• Analyse
and understand promotional drivers for the categories
• Supports
sell in of innovation: Customer presentations, launch events, materials,
Product Samples
• Evaluates
promotions before implementation and post evaluate them to take learning.
Ensure
Business intelligence follow up.
Volume plan and the brand standards:
•
Consolidate the field plans
• Monitors
and drives the forecasting accuracy, coordinating with field teams
• Defines
volume implications of the brand marketing plan by MT channel
• Allocates
MT channel targets and spends
•
Brainstorms and evaluates gap closure opportunities with Catops supports.
Budget control:
• Manage
Trade Market Development costs allocated by brand building
• Prepare a
Trade Investment budget by category
• Manage
Trade investment: Sales incentives, discounts, promotions, visibility, launch
Profile:
– Master
degree Bac+5 from a prestigious university
– Experience
in a Customer Development function and minimum of 2 or 3 years of working
experience
– First
Experience in FMCG compagny
– Ability to
manage several categories in a complex, fragmented and dynamic trade
environment.
– Customer
Orientation
– Business
orientation: Think Volume, Think brands/ Categories, think activation
– Ability to
build and implement plans based on integrated Customer, channel & Shopper
insights
– High level
communication skills combined with the ability of building business &
seizing growth opportunities
– Time
management, Rigorous
– External
Orientation
–
Stress-resistant, able to handle high workload
– Fluent in
Arabic, French & English
